ETRANZACT

OVERVIEW


How do you propel a major player in financial transactions processing into the limelight?

BACKGROUND





eTranzact is Nigeria's first award winning multi-application and multi-channel electronic transaction switching and payment processing platform. eTranzact has operations in Nigeria across West Africa and the UK.

eTranzact has been flying under the radar for many decades. A rebrand was desperately required.



APPROACH





The rebrand commenced with a review of the excellent attributes of the company;
Leadership, Innovation, Dependability and Confidence.


A new visual identity was crafted that captured the essence of the brand. The energised “e” now stood for electronic, ease, empowerment and efficiency.


The communication strategy was designed to reposition the brand as a visible category leader, building strong connections with its audience, aggregating revenue and profitability.


RESULTS





The new brand guidelines ensured the brand was creatively brought to life across all its touchpoints. Pioneer Series, a digital engagement platform, enabled the brand reconnect with its audience.

Reputation was bolstered through a PR push and media elements syndicated over TV and radio further reinforced the brand’s reemergence at the forefront of its category.

eTranzact received a revitalised brand outlook, a redesigned visual identity andreconnected with its target audience.



"

The most important thing in communication is to hear what isn't being said.

"

Peter Drucker