Creative Idea

The creative idea for Ribena's refreshed tetra pack design was to transform everyday juice cartons into vibrant, engaging experiences that stand out on the shelf. By using bold solid background colours — purple for Blackcurrant and red for Strawberry — the packs became instantly eye‑catching while also being practical, as the colours made them less prone to visible stains. To add energy and contrast, dynamic splashes were incorporated into the design, giving the packs a lively, modern feel.