Brief

Brand Perception, Brand Positioning, Communications Positioning and User Acquisition

Create an engaging and compelling digital campaign for Valentine’s day for the brand Maggi.

Idea

We created an inclusive campaign that celebrated different kinds of love i.e the love between friends, older couples, family members and most importantly, the love between humans and food. Our campaign also highlighted the place of food in these different types of relationships and tapped into a cultural phrase (food is the way to a man’s heart) to pass a stronger message across. By showing that food is the way to everyone’s heart we were able to show why cooking shouldn’t be reserved for one gender.

Concept