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Discover
We uncover the business tension, audience behaviour and category truth.
Creative agency / Lagos, Nigeria
Ideas people feel.
We help ambitious brands craft remarkable identities, effective advertising and memorable experiences that move people.
The studio
Creativity is everywhere. We make it useful, memorable and impossible to ignore.
Image & Time is an advertising and creative agency built for brands that need sharper thinking, stronger craft and work that connects with real people.
Selected work
Design, strategy, campaigns and experiences that make people look, think and act.
Union Bank / Enabling success
Repositioning a heritage bank as an empathetic enabler of everyday Nigerian ambition.
Love a Nigerian.
Replacing stigma with names, empathy and a more human way to advocate.
Maggi / Cooking is music
We turned chopping boards and sizzling pans into a full Afrobeats production.
Life of the party.
Repositioning water as the social catalyst that keeps every gathering alive.
Haier Thermocool
Product storytelling shaped around reliability, everyday homes and modern Nigerian life.
This is not a full stop.
A spoken word film about hope, recovery and moving forward together.
Mr Bigg's / Rebrand
We gave Nigeria's most nostalgic fast food brand a look that belongs to right now.
M36 by Union Bank / Brand identity
We built a financial identity for high-net-worth individuals who expect more from their bank.
Seplat / Wellness Fest
We designed a space for 100+ employees to let their hair down and embrace wellness after a long, hard year.
Four decades. One legacy.
A 40th anniversary story about faith, continuity and generations shaped by school.
Brand partners
We look for teams who want to dream bigger, move sharper and make work people actually remember.
Start a conversationOur services
01Design & Culture
Identity systems, brand worlds and cultural positioning.
-> 02Innovation & TransformationNew propositions, communication platforms and business change.
-> 03Strategy & InsightResearch, category truth, audience behaviour and creative strategy.
-> 04Advertising CampaignsFilm, outdoor, social and integrated ideas with a clear behavioural job.
-> 05Digital ExperiencesWeb, social systems, content engines and digital brand touchpoints.
-> 06Experience design and trainingsLaunches, events and physical moments built to earn attention.
-> 07Brand Identity & Product DesignBrand systems, packaging, product interfaces and experience details built for daily use.
->Our approach
Fresh eyes, open minds and enough discipline to turn hidden truths into work with impact.
Strategise
We shape a clear platform that gives every creative decision a job.
Create
We develop identities, campaign ideas and experiences with distinctive craft.
Launch
We help the work meet the market with momentum, clarity and flexibility.
Brand partners
Built with brands people already know and brands they are about to remember.
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Recognition
Recognised by award platforms that celebrate creative effectiveness, craft and culture.
Latest thoughts
Notes from the studio on brands, culture and the creative work between them.