Anti-Suicide and Depression Squad – I Tried Suicide So You Don't Have To

Reviews, but like for suicide? How?

Brand/Business Objective

Break stigma around suicide and mental health by humanising survivor stories, positioning The Suicide Review as a trusted, relatable resource that encourages empathy, conversation, and prevention.

Anti-Suicide YouTube Video
Anti-Suicide Drive Video

The Problem

Nigeria has one of the highest suicide rates in Africa, yet suicide is often dismissed as un-Nigerian or a sign of weakness. This stigma prevents open conversation and delays intervention.

Many people seeking answers turn to the internet instead of professional help.

Insight

Survivors are powerful prevention tools.

Statistics show that nine out of ten people who survive a suicide attempt never try again. Their stories can save lives if shared honestly.

Big Idea

THE SUICIDE REVIEW
We applied review culture to suicide prevention.

Led by Real Warri Pikin, a survivor herself, we created a platform where Nigerians who attempted suicide shared honest reviews of the experience. Not to shock, but to warn, educate, and prevent.

By reframing survival as expertise, the campaign challenged stigma and created a resource rooted in lived truth.

Impressions

53M+

Reach

10M+

Views/Plays

1M+